Whitelabel Campaign for Vans x Timberland
Vans and Timberland joined forces for a collaborative project, aiming to embody the concept of 'meeting in the middle.' Highsnobiety took a unique approach by symbolizing this idea literally, delving into the lives of individuals residing at the geographical center of America, pinpointed by longitude and latitude coordinates.
Our teams embarked on a journey to Nebraska, creating a narrative driven content campaign that captured the true spirit of this partnership. This piece was shared as a whitelabel resource with both Vans and Timberland. Alongside the featured content on Highsnobiety's platform, other media outlets also embraced the story as additional PR coverage.
